Google AdSense losing its effectiveness?!

by Donald on November 22, 2007

Lately, for the last few months, I realised that my monthly AdSense revenue has dropped quite drastically. The drop can be as much as 500% or more for a month for the past 3-4 months. So I decided to check it out and do some analysis across my sites.

BTW, if you only know of Google AdSense as a monetization model, then you should continue to read this post.

Besides using AdSense on my network of sites, I am also monetizing a few of my sites with other traffic monetization models such as Kontera, Bidvertiser, Advertlets etc.

As I looked deeper into my revenue statistics among the few monetization models in place on my network of sites, I realised that many of the clicks are going from my AdSense into the other monetization models, particularly Kontera and Advertlets. One interesting thing to note is that I am having more clickthroughs on these programs than I got from AdSense itself.

For example, I am experiencing at least 200-500% more clickthroughs on Kontera than AdSense on a single day itself (for many days). However, take note that this higher CTR does not necessarily equate to higher revenue from Kontera in comparison to AdSense. The reason being the PPC for Kontera is generally lower than that of AdSense (can be really low for Kontera!). I am sure most of us can understand this since Google AdWords is so competitive these days in terms of keywords’ bid prices. Nevertheless, this is good news for AdSense publishers because they will be getting more $ per click.

If you ask me for justifications as to why this is happening, I only have the possible deductions below:

1. Many people are already used to seeing Google AdSense ads all over the place, and are starting to ignore them. And trust me, some people who are aware of publishers earning revenue from Google whenever they click on the Google ads, will not click on those ads.

2. Because of the different way Kontera is rendering their ads on a web page, many online visitors will be curious to click on those ads and see what comes up for them. Also, when you monetize with Kontera, your ads can be appearing all over the web pages based on advertisers’ keywords and your readers can be seeing Kontera’s ads on any part of a web page (this maximises visibility of the ads although sometimes it can be a little irritating). In comparison to AdSense, your visitors will only see the Google ads on those strategically-placed locations on a web page (which many visitors have learned to visually ‘ignore’).

I do not want to make this post too lengthy. So I will cut my story short and offer you one tip to immediately increase your profits online this month:

If you run a popular forum online, go and apply for Kontera now and monetise your forum(s) with Kontera. Once you are in and properly setup, you will be basically monetizing all your existing and new forum contents immediately, and the best part is: your contents will be created by your users and not you.

Kontera is free and easy to implement too. Just copy and paste a piece of code onto your web pages and you are ready to start another new stream of online revenue. BTW, Google AdSense and Kontera can run concurrently on the same web page without violating the Google T&Cs.

So, good luck and remember to subscribe to my newsletters, or RSS feed, or social bookmark my site if you love to see more updates from me!

{ 10 comments… read them below or add one }

bmunch November 22, 2007 at 8:02 am

I agree that ad blindness are kicking in these last few months…But this could be also google has change the way ads can be click now….

Now adsense ads can only be click on the url and title rather that the whole ad.

For more details:


Chee Kui November 25, 2007 at 5:10 am

I think it’s maybe becos of the ads placement. Try to change the look and color. That should do the trick. 😉


admin December 5, 2007 at 8:02 am

hi chee kui
i know placement of the adsense ads can affect your earnings. in fact, i made some changes to the placement about 18 months ago and it increased my earnings by as much as 300% each month.

however, lately, i have not changed any placements of the ads on my web sites and the same layout are not making me the same kind of earnings anymore, hence i wrote this blog spot to share my observations with others…


J.C. Carvill December 6, 2007 at 10:36 pm

Is there not any way to confirm that CTR change of trend was not because of webpage layout issue?

J.C. Carvill


hanneng January 6, 2008 at 1:09 pm

for the past few weeks, my AdSense revenue gone up 50% .. so do other ads too.

Could be due to my aggressive promotions ..


admin January 7, 2008 at 10:49 am

yeah hanneng..glad to know that your adsense revenue are going up..

the traffic for a few of my sites are more or less stabilised.. but the adsense earnings goes down drastically.. but at the same time, earnings for other programs went up multiple times..

lately i finished a webinar with joel christopher, the masterlistbuilder, and he was telling us how one of his associates who owned more than 10,000 domains name, decided to give up 3000+ domains names because it was no longer pulling the profits as it used to be.

this may be something that some of us may want to take note of.. especially if you are the newbies..

having 1000 unique visitors and waiting for them to click on my PPC ads at a conversion rate of say 3% CTR, i will rather have this 3% of 1000 unique visitors to buy a product that i am recommending and earn more affiliate commissions than PPCs program like adsense :)


@twmoore January 24, 2009 at 4:30 am

Hi Don. Spot on article. I sent you some juice here:


Hair Loss Treatment December 14, 2010 at 4:52 pm

both Kontera and Infolinks are great programs that can monetize your website, i earn much better on Infolinks ~:;


Andrew September 7, 2011 at 7:40 pm

I sort of discovered your web site by mistake, but your blog post captured my attention and i also thought that I’d post to show you that I like it.


Ambrose September 14, 2011 at 5:25 am

Good day, pleased i stumbled upon your website. It helped me to learn this issue slightly better.


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